Client : Tourism Authority of Thailand (TAT), Singapore Office
Project Period : October 2023 – September 2025
Project Manager : Bunyarit Trisuthamporn
The Singapore Office of the Tourism Authority of Thailand (TAT) serves as one of TAT's international branches, primarily tasked with marketing, promoting, and selling tourism to Thailand among Singaporean travelers. As a key market with high potential, the Singapore Office employs diverse strategies to achieve its objectives.
WonderLens Studio Co., Ltd. has been entrusted with managing and executing online media activities ; include producing and publishing content across social media and online platforms, organizing promotional activities, planning and managing advertising campaigns, providing direct customer support and information, as well as designing and maintaining the website.
Social Media Production
The creation and dissemination of content via social media channels form the core of online marketing communications. WonderLens Studio leverages a vast repository of data and imagery to produce high-quality content, ensuring the most effective communication. The focus is on topics that resonate with the target audience, such as gastronomy and road trip routes, delivering content that is both engaging and impactful.
Marketing Activities
Designed to enhance engagement with the target audience, such as hosting simple survey-based contests with free voucher lucky rewards. The participant database collected from these activities can also be utilized for re-marketing efforts, further extending their impact.
Ad Optimizing
The marketing team at WonderLens Studio strategizes content distribution plan and executes advertising campaigns on social media platforms such as Facebook and Instagram. These efforts aim to deliver content to the target audience with maximum efficiency and impact.
Website Development
The website serves as a vital marketing communication channel alongside social media, offering credibility and reinforcing branding effectively.
WonderLens Studio has been entrusted with redesigning and developing the website www.tourismthailand.sg focusing on optimizing the User Interface (UI) and User Experience (UX). Additionally, the studio continuously manages the production of high-quality content for the website to maintain its excellence.
About Project Manager
Bunyarit Traisuthamporn
Content producers, with a background as former executive editors, leverage over 20 years of media management experience to craft high-quality content for national-level organizations.
